Best Hotjar Alternatives in 2026
Looking for a Hotjar alternative? We tested and compared the top competitors to help you find the right tool for your needs and budget.
Why look for Hotjar alternatives?
Hotjar reveals the real behavior behind your analytics. Heatmaps, session recordings, and surveys show exactly why users do what they do — not just what they did.
Top 4 Alternatives to Hotjar
Ranked by overall rating, features, and value for money.
Mixpanel
Best for Product TeamsThe product analytics platform for growth
Mixpanel is the leading product analytics platform for tracking user behavior. Event-based tracking, funnels, retention analysis, and A/B experiments help product teams grow faster....
Pros vs Hotjar
- ✓Free up to 20M monthly events
- ✓Best-in-class funnel analysis
- ✓Retention cohort charts
Pricing
Best for: Product teams tracking user behavior and optimizing onboardi...
Amplitude
Digital analytics for product intelligence
Amplitude is the enterprise product analytics platform used by Walmart, PayPal, and DoorDash. Behavioral cohorting, predictive analytics, and feature experimentation at scale....
Pros vs Hotjar
- ✓Free plan for startups
- ✓Best data governance and permissions
- ✓Behavioral cohorts and predictions
Pricing
Best for: Growth teams and data analysts at scaling companies...
PostHog
Best Open SourceThe all-in-one open-source analytics suite
PostHog is an open-source product analytics suite that replaces Mixpanel, Hotjar, and LaunchDarkly. Self-host for free or use the cloud — feature flags, session recordings, and funnels included....
Pros vs Hotjar
- ✓Open-source and self-hostable
- ✓All-in-one (analytics + flags + recordings)
- ✓Generous free cloud tier
Pricing
Best for: Developer-led companies wanting one open-source tool to repl...
Crazy Egg
See where your visitors click and scroll
Crazy Egg is the visual analytics platform that shows you exactly how users interact with your website through heatmaps, scroll maps, and session recordings. Fix your conversion leaks and grow revenue...
Pros vs Hotjar
- ✓Intuitive heatmaps and click maps
- ✓Session recordings
- ✓A/B testing built-in
Pricing
Best for: E-commerce and SaaS businesses wanting to increase conversio...
Hotjar vs Alternatives: Quick Comparison
Side-by-side comparison of key factors.
| Tool | Rating | Free Plan | Starting Price | Best For |
|---|---|---|---|---|
CurrentHotjar | 4.6★ | ✓ Yes | $32/month (Plus) | Conversion rate optimizers and UX teams understand... |
| 4.6★ | ✓ Yes | $28/month (Growth) | Product teams tracking user behavior and optimizin... | |
| 4.5★ | ✓ Yes | $49/month (Plus) | Growth teams and data analysts at scaling companie... | |
| 4.7★ | ✓ Yes | Pay as you go ($0.0002/event) | Developer-led companies wanting one open-source to... | |
| 4.4★ | ✗ No | $29/month (Plus, 30k pageviews) | E-commerce and SaaS businesses wanting to increase... |
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