Best HubSpot CRM Alternatives in 2026
Looking for a HubSpot CRM alternative? We tested and compared the top competitors to help you find the right tool for your needs and budget.
Why look for HubSpot CRM alternatives?
HubSpot CRM is the world's most popular free CRM. Manage contacts, track deals, automate outreach, and close more deals — all in one platform used by 200,000+ companies.
Top 5 Alternatives to HubSpot CRM
Ranked by overall rating, features, and value for money.
Salesforce
The world's #1 CRM platform
Salesforce is the enterprise standard for CRM. Powerful customization, AI-driven insights with Einstein, and an ecosystem of 4,000+ AppExchange apps make it the choice for large sales teams....
Pros vs HubSpot CRM
- ✓Extremely powerful and customizable
- ✓Best-in-class reporting & analytics
- ✓Huge ecosystem (AppExchange)
Pricing
Best for: Enterprise sales teams that need deep customization and repo...
Pipedrive
Best UICRM built by salespeople, for salespeople
Pipedrive is a sales-focused CRM designed around the deal pipeline. Visual, intuitive, and built to help reps close deals faster without admin overhead....
Pros vs HubSpot CRM
- ✓Best visual pipeline UI
- ✓Easy to set up and use
- ✓AI sales assistant
Pricing
Best for: Sales-focused teams that want a simple, visual CRM...
Attio
The modern CRM for data-driven teams
Attio is a next-gen CRM that combines the flexibility of a spreadsheet with the power of a CRM. Built for modern GTM teams who want full control of their data....
Pros vs HubSpot CRM
- ✓Free plan for small teams
- ✓Extremely flexible data model
- ✓Real-time collaboration
Pricing
Best for: Tech-savvy teams that want CRM flexibility without enterpris...
Zoho CRM
The complete CRM for growing businesses
Zoho CRM is a feature-rich, affordable CRM trusted by 250,000+ businesses. With AI-powered Zia assistant, omnichannel communication, and deep customization, it's the best value CRM on the market....
Pros vs HubSpot CRM
- ✓Free plan for up to 3 users
- ✓AI assistant (Zia) for predictions
- ✓Highly customizable
Pricing
Best for: SMBs wanting a powerful, affordable CRM without Salesforce p...
Monday CRM
The most flexible CRM for sales teams
Monday CRM is a visual, customizable sales platform built on Monday.com. Track leads, manage pipelines, and automate follow-ups — all in a drag-and-drop interface your team will actually use....
Pros vs HubSpot CRM
- ✓Highly visual and intuitive UI
- ✓Fully customizable pipelines
- ✓Powerful automations (250+)
Pricing
Best for: Sales teams that want a visual, collaborative CRM with minim...
HubSpot CRM vs Alternatives: Quick Comparison
Side-by-side comparison of key factors.
| Tool | Rating | Free Plan | Starting Price | Best For |
|---|---|---|---|---|
CurrentHubSpot CRM | 4.8★ | ✓ Yes | $20/month | Growing SMBs that want a scalable all-in-one platf... |
| 4.6★ | ✗ No | $25/user/month | Enterprise sales teams that need deep customizatio... | |
| 4.5★ | ✗ No | $14/user/month | Sales-focused teams that want a simple, visual CRM... | |
| 4.4★ | ✓ Yes | $34/user/month | Tech-savvy teams that want CRM flexibility without... | |
| 4.4★ | ✓ Yes | $14/user/month (Standard) | SMBs wanting a powerful, affordable CRM without Sa... | |
| 4.5★ | ✗ No | $15/seat/month (Basic) | Sales teams that want a visual, collaborative CRM ... |
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