Best Analytics & Tracking 2026

Mixpanel is the leading product analytics platform for tracking user behavior. Event-based tracking, funnels, retention analysis, and A/B experiments help product teams grow faster.

Hotjar reveals the real behavior behind your analytics. Heatmaps, session recordings, and surveys show exactly why users do what they do — not just what they did.

Amplitude is the enterprise product analytics platform used by Walmart, PayPal, and DoorDash. Behavioral cohorting, predictive analytics, and feature experimentation at scale.

PostHog is an open-source product analytics suite that replaces Mixpanel, Hotjar, and LaunchDarkly. Self-host for free or use the cloud — feature flags, session recordings, and funnels included.

Crazy Egg is the visual analytics platform that shows you exactly how users interact with your website through heatmaps, scroll maps, and session recordings. Fix your conversion leaks and grow revenue.